Massimo Ucciero, 40, former manager of the retail trade in Piedmont, returned to the land of their fathers for several years. "I never told my father, as a child, you want to cultivate the land and market tomatoes, instead, suddenly, while having a future and safety in other areas in the north, I had a revelation, return to the country, to tomatoes, implement a production line of high quality in a land where there vocatissima always and even the sacrifice of my grandfather " .
So are born canned Barricella with tomatoes grown only in its own grounds, whose family, by real farmers keepers, he knows everything always."We grow in dry farming, then, from planting to harvesting the seedling sees exclusively rainwater, renounce obvious gain in quantity but quality.I am personally of the cultivation and 300,000 pieces per year made up ".
The Demand exceeds supply for Barricella, and enthusiastically Massimo says: "We receive many requests but we have finished everything, we work both with a line to our label, Barricella precisely, also exported to France, and it is for third parties".